Our Business

Adult Academy is two things.

First, we are an educational tool. We create and publish articles, videos, and a podcast. The aim of all that content – and the labor that goes into creating and publishing it – is to achieve our mission of making the world a better place. Our content also includes a more extensive curriculum of instruction – long form articles, essays, and instructional videos in which we dive deeply into specific topics, workshops where we develop specific skills and abilities, and direct mentoring/coaching provided to individuals, groups, and organizations. That is where we come to the second thing Adult Academy is.

Second, we are a business. The long and the short of it is that we want to be able to pay our bills and feed our families.1 by providing this content. Society operates on a model in which individuals exchange labor for capital2 which they then exchange for stuff – like housing and food. The model of exchanging our labor for money to obtain stuff is – at best – an imperfect system, and at worst an exploitive one. However, it is the operating paradigm and we are – if we want to feed our families doing this work – forced to operate within the system to some degree.

There arises between these two facets – the educational and the business – a tension. On a lot of levels, we both believe that information should be free. We believe that no one should be denied access to knowledge because of their inability to pay someone for it. And yet Wells Fargo expects us to make our mortgage payments and the grocery store isn’t giving away ground beef. So, we try to strike a balance.

We offer a whole lot of content, every week, that is totally free. Our basic skills videos and articles, as well as the podcast, do not and will never live behind a paywall. This means that regardless of your ability or desire to support our business financially we offer essential information that can – we hope – light the fuse for you to do your own deeper learning.3 The more extensive curriculum – our long form content, workshops, and direct mentoring – are paid services. It’s our members, workshop attendees, and clients who provide us with the financial capital we need to do this work.4

We are starting this business with little more than a philosophical framework, the practical skills we have developed over the course of years, and a willingness to do the work of getting that content into the world. We aren’t capitalizing this with vats of cash5 or with Debt.6 That means we need the support of people who think the work we are doing is important; people who find the work valuable for themselves or who think the work is valuable for the world.

TL;DR Version:
We need your support! Watch our YouTube Videos, share our videos on Facebook, buy a T-Shirt, subscribe to our curriculum, order your cat food through our Amazon Affiliate Link, and come to our workshops!

We would like your help. Can you do one (or more) of these things for us?

• Subscribe to our YouTube Channel and WATCH THE VIDEOS.7 We hope you will sit down and watch every video with rapt attention, then like, comment, and share the videos on social media (posting them to your Facebook page is a HUGE help). That is how you can help us build our audience.8

Train with US! #NoFilterFitness is the vehicle we use to have people come train with us or have us conduct remote coaching or programing. Check it out.

Buy a book, T-Shirt, or a Sticker. Visit the Adult Academy shop for our books, stickers, t-shirts, and downloads.

• If you buy stuff from Amazon please use the Adult Academy Affiliate Link. Amazon pays us 1 to 6 percent on anything you purchase for 24 hours if you go through our “Store”. They don’t charge you anything more for what you order, they just give us a referral fee. You can book mark our Affiliate Link and always use it.

We thank you for your support. It is only with the help of people like you that we that we can achieve our mission.

  1. They have all grown quite fond of food it seems.
  2. Capital can be money, but it can also be other methods of exchange, like social capital.
  3. A library card, an internet connection, and a willingness to learn are the bare bones requirements.
  4. But there are ways you can support us without pulling out your wallet for a t-shirt.
  5. We don’t have them.
  6. Our business motto is “Earn It.”
  7. Watch time is the single most important factor in YouTube’s algorithm. The more people watch the more likely YouTube will feature our content to people who don’t already know us.
  8. When someone comes to our channel or website because of something you shared you are exchanging social capital for our labor. See! It’s not just financial capital that matters!


  1. Hi guys

    I purchased an e-copy of “Fighting Fire”. I’m unable to find the download link and didn’t get an email. Any chance someone on your end could fire off the link to me?

    1. Author

      Christopher, our support team has sent you an email with your download link.

  2. I recently made a purchase for the fire service warrior book. I didn’t get a email receipt. And I’m trying to find the info to track my delivery. Thanks,
    John Slaughter

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